From naughty secretaries in tight, red dresses to sexist, chain-smoking account executives, the TV drama "Mad Men" has fans all aflutter about 1960s culture. Right down to single malt scotch during meetings, "Mad Men's" Sterling Cooper ad agency gets wide acclaim for re-creating the '60s Madison Avenue scene almost flawlessly.
But, what about all that money they're making? Raises, bonuses, merit increases -- Peggy, Pete, Don, and the gang are hungry for them. Don Draper rakes in an impressive $45,000 a year. What would that mean in today's dollars? And, what do big-time advertising execs in Manhattan make today?
Let's take a look at some of the salary info gleaned from the show and adjust it for inflation using the Bureau of Labor Statistics' Consumer Price Index calculator. This index tells us how much spending power each 1962 income would give its character in today's market. We'll also check out typical salaries in 2009 for the same agency jobs, according to online salary database, PayScale.com, and see if the TV characters seem over- or under-paid compared to today.
Creative Director, Advertising
Don Draper
Don is Sterling Cooper's golden boy. After threatening to leave, his annual salary jumped from about $35,000 per year to around $45,000. Plus, he became a partner. In 1962, that would be like having $315,000 to spend every year. That's a lot. In fact, your average creative director in a New York advertising firm today, with about 10 years of experience, would likely earn less than Don, at a median annual salary of $126,400. Even the highest paid "golden" guys and gals in Don's position come in around $220,200.
Account Executive, Advertising
Pete Campbell
Pete doesn't quite rake in the big dollars yet with only $75 a week, or $3,900 a year. That would be like having $27,300 to spend a year. By comparison, an account executive at a New York City advertising firm today, fresh out of college, would do a little better, making about $46,000 per year.
Office Manager
Joan Holloway
This racy redhead keeps Roger's heart pumping and the girls in the office fearing for their jobs. Her modern-day counterparts likely live less glamorous lifestyles and wear more comfortable shoes. What do they earn? An office manager with over five years of experience in Manhattan today makes about $57,400 per year.
Senior Copywriter
Paul Kinsey
A lead copywriter and social activist, Paul is an office Romeo who is certainly making more than his fellow, female copywriter Peggy Olson. Just how much, we are not sure. His bohemian lifestyle and progressive social views make it seem like he's not a money guy like Don or Roger. But, it turns out that today a senior copywriter like Paul makes a better salary than most folks in the office, at $86,000 per year.
Copywriter
Peggy Olson
The Brooklyn native has made the bold leap from secretary to copywriter, thanks to her quick, quotable quips. And, she was even bold enough to ask for a $5 dollar a week raise from $35 a week to $40. That would still leave her with only the equivalent of $14,560 to spend a year. Today, a young copywriter at a Big Apple advertising agency can expect to earn closer to $48,200 -- which is still barely making it in the big city.
Art Director
Salvatore Romano
Salvatore should earn a fair amount for his hand-drawn sketches and tasteful designs. Today, a senior art director with 10 plus years of experience who's working near Midtown usually rakes in an impressive $99,356 per year. And the salary can range into the high $100,000s.
Secretary
Jane (Siegel) Sterling
Roger's second wife served as Don Draper's secretary for a short time. Her secretarial skills certainly didn't pay her bills, but maybe her college degree helped boost her earnings. It sounds like most of the secretaries and typists on the show earn about $35 a week, which would be like having $13,104 in your pocket for a whole year's work. Fortunately, incomes have improved for the hard-working, well-organized secretaries of New York. The median annual salary of a secretary in Manhattan with less than two years of experience is $40,000.
Source: Salary data from PayScale.com. The salaries listed are median annual salaries for full-time employee in New York, New York in a 200-person company with 1-10 years of experience, depending on the character, and include any bonuses, commissions, and profit sharing.
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