How can a recent grad find a legitimate Public Relations job?
Asked by Rosie D
I am a recent college grad and I have been trying to find an entry level PR job. I have had an internship, and I was a member of PRSSA. So what's the deal? Is it really who you know and not what you know?

Best Answer:
Most likely you need more experience. These days, one internship won't cut it. Try applying as an intern at a small PR firm. If you stay for a while they might just give you a job. It'll look even better if you can get an internship at your mayors' office or at the mayors' office of the closest big city. Just prepare yourself for long nights, early mornings and nearly more excitement than you can take. PR isn't always easy to get into but nobody'll deny you if your resume is sweet. Good luck.

I can't speak to PR specifically, but most employers and HR depts want to hire the best possible candidate with the least amount of effort. This means that either the resume is EXACTLY what they need or there are so few people applying for that role that they have to compromise to get the closest fit. I assume PR is extremely competitive. And entry level is even more competitive. Everyone wants plug-and-play, so the least amount of headache and training. All this means that you have to work extra hard to get someone's attention. Send out lots and lots of resumes and be as specific as possible in targetting possible employers, with or without job postings. The good news is, the more experience you get, the easier it will get. Guaranteed. Good luck!
Answered by realshortshorty

You're right that it is often who you know. When it comes down to two equally matched entry level applicants, employers will pick the person they know or who has been referred to them. So boldly use the contacts you've made and tell them you're looking for a certain job. But curious is also right. You might need more experience. Instead of trying to land another internship doing basic copy writing, clipping articles, running errands, etc, look for and ask for progressive internships. Look for opportunities to increase your responsibility or specialize in a specific PR practice area (B2B marketing, media relations, health policy, community relations, etc.) Then next time you're looking for an entry level job you'll have an edge.
Answered by savgaguy1